About their world. About WWF. We needed a big idea that would remind people of the ... We didn’t want to follow a charity ad sob-story formula. We wanted to create a powerful emotional hook without ...

The human race is plundering the planet at a pace that outstrips its capacity to support life, according to WWF's Living Planet Report 2004 Gland ... It examines the state of nature and resource use ...

System1’s Star Rating predicts long-term brand growth and is calculated by measuring emotional response to each ad, with a ...

A recent out-of-home (OOH) advert from the World Wildlife Fund’s ‘Prescription for Nature ... with a score of 5.0 or higher considered “exceptional.” Charity sector ads typically average just 2.2 ...

According to some estimates, between 19 and 23 million tons of plastic waste is washed into the world’s waterways every year, the WWF report said. This is largely from single-use plastics ...