KALAMAZOO, Mich. (WOOD) — Western Michigan University is defending its decision to use the Bronco logo less often and consolidate logos. Tony Proudfoot, the vice president of Marketing and ...

Instead of a Bronco, the new logo will be a gold ... a petition was released to bring back the old Buster. Similarly, it doesn’t seem like too many Western Michigan fans, alumni, and athletes ...

A new mural is turning heads near Western Michigan University's campus. Located at the intersection of Howard Street and ...

The old Western Michigan logo used on the sub-ice featured the brown Bronco head with gold streaks in its hair; the current WMU logo, introduced in 2023, doesn't have the gold streaks in the hair ...

WMU unveiled its new helmet logo at Friday's media day, adding the "university 'W'" underneath the Bronco that's been on the side of its helmets since 1998. WMU spokesperson Mat Kanan called it "a ...

In Kalamazoo, the Bronco ghost ... Clearly, the WMU alum (Class of 2005) doesn't like the change in branding one bit. That's partly because he loved the old logo and party because he hates the ...

In addition to the primary logo for Bronco Athletics, WMU also uses a set of customized marks for the football program that is now represented by the Ghost Bronco logo—a leaner, yet recognizable, ...

Opinions flared over Western Michigan University’s ... planned to have one primary logo, a gold "W" encased in a brown circle. The university would also have a Bronco spirit mark which includes ...