Sarasota's Hotel Indigo — a 95-room hotel that opened in 2006 — has been rebranded to voco Sarasota. The branding change occurred late last year without major fanfare or corporate announcement.

"We did gangbusters," May said of voco Sarasota, which was rebranded from Hotel Indigo in late 2023. Business was so strong in 2021 and 2022, May said it felt like Sarasota did not have a slow season.

Best Pet-Friendly Hotels in Sarasota, FL for 2025. Hotels ranked on industry awards, guest reviews and hotel class ratings. ... voco Sarasota by IHG. Sarasota, FL [See Map] 9.0.