adexchanger5d
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile: The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital ...
TV Technology5d
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
More specifically the company’s T-Mobile Advertising Solutions business will acquire all of Vistar’s ad tech solutions and ...
Hosted on MSN5d
T-Mobile to acquire Vistar Media for $600M
T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the ...
AdNews5d
T-Mobile acquires Vistar Media
“For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel," he said. "T-Mobile’s belief in the future of OOH - and their decision ...
Hosted on MSN5d
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction ...
The Gazette6d
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
DOOH advertising is projected to account for 42% of total OOH revenue in 2025, according to the UK's WPP's media investment firm GroupM. T-Mobile will acquire all of Vistar Media's marketplace and ...