PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Puma lost more than a fifth of its market value on Thursday after the weak quarterly results highlighted the work Puma still ...

Puma’s latest partnership with Sindhu follows its long-term association with cricket icon Virat Kohli. The brand signed Kohli in 2017 for a record-breaking eight-year deal, marking one of the ...

Maybe all Virat Kohli needed was some luck. After needling a teenager wasn't enough to spark the old magic, perhaps a rub of the green could do the trick and revive a struggling batter who India ...

In a sad final image at the crease in Australia, harsh terrain where he has some of his fondest memories, Virat Kohli berated himself before punching his leg. The Indian cricket legend could not ...

Virat Kohli’s recent struggles in Test cricket have sparked debates about his form, but former Indian cricketer Mohammad Kaif has come forward to back the star batter. Kohli, who faced a tough ...