Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...

The release of Leeds United’s new club crest has been met with widespread horror by their fans and amusement by everyone else. The new badge – featuring a player beating their chest under the ...

The code #ffd600 meant little to Leeds United fans until ... was an expectation the Championship club’s famous ‘smiley’ badge, a stylised version of their L.U. initials, would be used ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

LEEDS, ENGLAND - JANUARY 20: A young Leeds United fan sings during the Sky Bet Championship ... in 2003-04 amid financial ruin -- announced they have released a new club badge. Citing “six months of ...