You may be familiar with the viral hair care brand, Olaplex, that started appearing all over social media just a few years ago — and has continued to do so since. The brand gained popularity for its ...

Need to revive dry, brittle strands? Then you’ll want to scoop up this Japanese-inspired shampoo and conditioner duo, which ...

The third step in Garner’s morning hair routine is Virtue’s 6-in-1 Styler, which aims to give your hair softness, shine, and ...

The amika Soulfood hair mask is a favorite among E! editors (and their brothers). It's packed with rich vitamins and antioxidants to hydrate and soften your hair, and the brand refers to the mask as a ...

If you’re someone who typically uses heat on your hair, whether it’s getting a weekly blowout or playing around with all of the incredible hot tools currently on the market at home, figuring out the ...

You’ve spent hundreds on hair products promising to solve your dry, oily, or damaged hair problems, but the most effective treatments might already be sitting in your kitchen pantry. Natural remedies ...

If you’re struggling with split ends and breakage, shedding, or brittle strands, the best hair masks for dry, damaged hair could be just what your tresses need. These in-shower hydrators may be your ...

Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its most creative faces, who sometimes fly under the radar, are the ...

Whether you’ve spent years perfecting your shade of blonde or can’t resist experimenting with hot tools, the best hair treatment for damaged hair can help. After all, it’s only natural that your hair ...