NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new name – Utah Mammoth – and a ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed ... on potential names but also on potential logos," team owners Ryan and Ashley Smith ...

Anything beats the old Utah Hockey Club puck logo from the team’s first season, and the aggressive Mammoth logo is already seen as a major upgrade. But now that Utah has a real logo for the ...

Other possibilities included the Utah Outlaws and Utah Hockey Club. By the final polling, the public voted on both names and logos. More than 850,000 people participated, according to the team ...

Winning the second draw at the NHL draft lottery and moving up from having the 14th pick to No. 4 is the latest development setting up a momentous summer for the Utah Hockey Club.