NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new name – Utah Mammoth – and a ...

The Utah Hockey Club is no more. In its place is the Utah Mammoth. Following its inaugural season in the NHL, the Utah Hockey Club confirmed its new team name and logo Tuesday morning. Leaks had ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed ... on potential names but also on potential logos," team owners Ryan and Ashley Smith ...

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

After a long process of polling fans and testing different ideas, ownership has officially selected "Utah Mammoth" as the ...

Utah Hockey Club officials wouldn't confirm whether "Mammoth" was their new name after it allegedly leaked on the team's ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.

The team name and logo for Utah's hockey team were released on May 7, and now the merchandise is available through Fanatics.