NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new name – Utah Mammoth – and a ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.

After a long process of polling fans and testing different ideas, ownership has officially selected "Utah Mammoth" as the name of Salt Lake's NHL team.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed ... on potential names but also on potential logos," team owners Ryan and Ashley Smith ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the team was yet to decide on its name and logo, it shared one design to ...