It's keeping Continental's "globe" logo and pairing it with the United name. Initially the new company kept the word "United" in Continental's old typeface (Perpetua Bold, font geeks). Later ...

United uses an adapted version of the former Continental Airlines "globe" logo and livery that was designed by Lippincott and unveiled in 1991. Continental and United merged in 2010. The current ...

The trade association’s different regions previously used some variation on the name and variations on the globe logo, below. Watch on Deadline Instead, different regions, including the United ...