Smith had few interactions with Under Armour while an athletic director. Prior to his tenure in Columbus, he served as AD at Arizona State and Iowa State, which also were both Nike-sponsored schools, ...

LA Sparks guard Kelsey Plum sent a message to her haters as she appeared in a commercial. The short video was sponsored by sportswear company Under Armour and shared on its official Instagram page ...

Over the last decade, Under Armour has seen its long-term sponsorship commitments dwindle from a peak of $1.36 billion in 2017 to $432 million now, according to the company’s latest SEC filings.

Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic director Gene Smith to its board of directors—despite his longstanding ...