Ulta beauty buffs: Bella Hadid’s new Orebella (also written as ‘Ôrəbella) line of fragrances is now available to shop online — and you’ll earn extra perks, too. The model’s just-launched perfume brand ...

Rare Beauty is set to launch into all Ulta Beauty stores across the US, alongside a first-of-its-kind charitable partnership ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes, and more.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “I can’t wait for more of you to have it in your hands,” ...

BOLINGBROOK, Ill. — International cosmetics company Ulta Beauty is apologizing after sending out a promotional email that struck some people as tone-deaf. On May 1, the company invited email ...