Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Utah NHL fans get one more chance to vote ... and final opportunity for an in-person vote. The team said a logo, jersey design and mascot would be ready for the 2025-26 season.

You’ve probably been referring to the University of Utah’s tribal ... are in the Utes’ marching band — not the logo. The circle in the design is not a drum but is instead supposed to ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

graphic marks—as well as several extended design elements. When applied thoughtfully ... they are built on the university’s logo system, which provides a strong visual identity that audiences can ...