A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and ...

Trident: Squirrel While there is perhaps no such thing as a winning formula for Super Bowl spots, the marriage of animals and implied catastrophic testicular injury really ticks off two of TV ads’ ...

Kraft Foods has launched its first global marketing campaign for its Trident chewing gum brand. The ‘See What Unfolds’ campaign launched in the US this week, a spokesperson told just-food. Kraft said ...