The basic rule when choosing a new trademark is that it should be distinctive and unique. In particular, a new trademark should be both (i) inherently distinctive, with respect to your business ...

Paraiso Miami Swim Week has won a legal battle over the "Miami Swim Week" name against an out-of-state event producer. Here's ...

We were well aware of the low success rate of trademark applications based on acquired distinctiveness. But at the same time, we had a strong conviction that our iconic tagline has indeed become ...