At the New York Toy Fair at the beginning of this month, Mattel had a case filled with plastic bricks bearing the logo Mattel Brick Shop at its exhibit, but no examples of products. The buzz from ...

Toys R Us is gearing up to make a brick and mortar retail comeback this holiday season. The iconic toy seller will open new locations inside Macy's department stores from late July through October 15.

Lego started off making wooden toys before evolving into its current role as king of interlocking plastic bricks. Mattel, on the other hand, makes everything from dolls, cards, cars, and novelty ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are ...

Toys ‘R’ Us marked its initial return to U.S. brick-and-mortar retailing in late 2021 with a 20,000-square-foot flagship store at New Jersey’s American Dream mall, followed by 452 Toys ‘R’ Us ...

Toys R Us is plotting a bold comeback in the U.S., as it plans to expand its brick-and-mortar presence with as many as 24 new flagship stores and a separate rollout at airports and on cruise ships ...