So the demand is definitely there, and with the price of vehicles skyrocketing over the last few years, Toyota should have no problem appealing to customers looking for an affordable option on a new ...

Toyota’s engineering resources are stretched to the max right now with 24 new ... affordable. “Affordability is one of the biggest headwinds the industry faces,” Ericksen says. “Full-size ...

On a more positive note, the cheapest new Toyota is highly efficient, returning 32/41/35 mpg city/highway/combined. It also ...