Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

My college gamers were Titleist 660 so that’s the thought process. What do you think? — Samuel Howarth If you listen to GOLF’s Fully Equipped podcast on a regular basis, you know I’m a ...

In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

The Deep Dive: Around the offices in Fairhaven, Massachusetts, Titleist golf ball engineers and designers have a saying: “A ball has to earn the script.” That script refers to the flowing ...

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the ...

On top of that, Titleist engineers know that making a better AVX isn’t simply turning up the volume, as it were, on the most played ball in golf. “Once you put all the golfer needs first ...

Costco is firing back, filing a preemptive lawsuit last week arguing that it's not violating any of the patents of Acushnet Holdings, maker of Titleist golf balls. Costco's emergence as a threat ...

NEW BEDFORD — If it wasn’t for an angry golfer and a wobbly putt in 1932, the No. 1 golf ball used at the US Open wouldn’t even exist. The Titleist story begins with two buddies having a ...

The pristinely manicured driving range at Titleist’s test facility in southeastern Massachusetts almost shimmers in the mid-morning sunshine. It’s one of those quintessential days during golf ...