Users are already downloading the rival app Red Note, though it’s too early to say whether that, too, will begin to exert its own influence on American fashion.

"These brands are being popularized across social media by younger creators who are finding and purchasing vintage items," a stylist explained.

There’s no doubting the power of TikTok-viral fashion brands ... generations to figure out their personal style and follow the trends everyone is loving right now. Thanks to TikTok's algorithm ...

Young employees are dressing as they want at their workplaces. Fashion trends like ‘office siren’ and ‘corpcore’ have gone viral on TikTok. However, some of these work outfits have landed them in a so ...