BIFL stands for Buy It For Life, and the acronym encompasses both an approach ... and Ric Cabot, the CEO of Darn Tough. I scoured BIFL-loving (and BIFL-hating) forums, and I polled Forbes Vetted ...

“It’s just good to be around more people that are veterans,” said Jim Decker, chief technology officer at Darn Tough. Decker, who has worked for the company since 2019, served in the U.S ...