Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...

As more affordable, ad-supported television services emerge, consumer resistance to advertisements continues to decline, ...

The tech giant launched ads across Prime Video last year, and is looking to grow its ad business further with cross-channel ...

Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.

Disney will merge its Hulu + Live TV virtual MVPD with competitor Fubo, expanding its sports-focused distribution while ...

Robert F. Kennedy Jr. stated desire to ban drug commercials from TV seems unlikely to become reality, according to ...

Currax Pharmaceuticals is kicking off the new year with a new direct-to-consumer campaign for its weight loss medication ...

General drama programming received the most television ad spend of any genre in the 2016-2017 season: $11.27 billion. About the research: The report was based on Nielsen data from 2013 through the ...

Cable TV, and movie theaters will decline; GTA 6, streaming and women's sports will thrive; and everyone in Hollywood will be buying or selling. What's coming in 2025.

NEW YORK--(BUSINESS WIRE)--Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the ...