Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.

Overall, executives said they expect stability in the market and are hoping to move past the slowdown in ad spending in ...

Robert F. Kennedy Jr. stated desire to ban drug commercials from TV seems unlikely to become reality, according to ...

Currax Pharmaceuticals is kicking off the new year with a new direct-to-consumer campaign for its weight loss medication ...

Attempts to restrict pharmaceutical advertisements have failed many times over the years, often on First Amendment grounds.

As more viewers move to streaming services and away from traditional satellite and cable subscriptions, ad dollars are seen migrating to digital venues and away from linear TV. Ad dollars are ...

General drama programming received the most television ad spend of any genre in the 2016-2017 season: $11.27 billion. About the research: The report was based on Nielsen data from 2013 through the ...

Cable TV, and movie theaters will decline; GTA 6, streaming and women's sports will thrive; and everyone in Hollywood will be buying or selling. What's coming in 2025.

People are increasingly tired of seeing ads, so big brands, from Walmart to Chick-fil-A, are funding filmed entertainment ...

NEW YORK--(BUSINESS WIRE)--Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the ...

2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Media & Business Writer The advertising business ...