This bulls-eye graphic is a based on an idea that marketing great Ted Levitt detailed in an article about differentiation (Based on Ted Levitt’s “Marketing Success Through the Differentiation—of ...

"Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...