U.S. grocer Kroger bumped up its annual sales growth forecast on Friday and said it would invest in lowering prices to attract value-seeking consumers against a backdrop of tariff-induced uncertainty,

(Reuters) -Kroger raised its annual identical sales forecast on Friday, betting on robust demand for groceries at its stores even as consumers deal with still-high inflation. The company expects full-year 2025 identical sales growth of 2.25% to 3.25%, compared with its prior target of 2% to 3% growth.

The company maintained its annual earnings per share forecast, with CFO David Kennerley noting the uncertain macroeconomic environment