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When Tamil scripts become a fashion trend
Case in point: Chennai-based designer Vivek Karunakaran’s latest collection Idam (Tamil for ‘place’), which debuted in Feb at the FDCI India Men's Week in Jaipur, featuring the Tamil script as ...
In 2025, Tamil isn’t just a language — it’s a lifestyle statement. Across Chennai’s art cafes, Instagram feeds, and streetwear pop-ups, one trend is turning heads: Tamil typography clothing. It’s ...
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