According to a recent press release from Visit Sweden, there were 85,000 web searches from the United States over the previous year asking the question "Are Sweden and Switzerland the same thing?".

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Sweden's shocking start to 2026 World Cup Qualifying means everyone's talking about Alexander Isak, but the Liverpool striker and Viktor Gyokeres at their best might struggle to mask the team's ...

And there it is! Sweden progress from this round of the competition for the first time since 1994, while Switzerland maintain an unfortunate run of being knocked out at this stage without scoring for ...