“This is a common trend when there is a new product or technology,” Hardart ... But Dove, which last year bought its first-ever Super Bowl ad, is coming back with another spot aimed at women.

These days, the average cost for a 30-second Super Bowl commercial slot is over $7 million. Companies advertising their product go all in creating memorable, catchy, and entertaining commercials.

The T-shirt, which comes in three sizes and sells for $20, is the latest in a long series of blatantly antisemitic acts and statements by Ye. Among the star-studded Super Bowl ads that viewers saw ...

Who’s ready for Super Bowl commercials? The 2025 NFL championship ... So brands selling beer, snacks, tech and other products are seeking to maximize the value by releasing teasers or even ...

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...

What makes a good Super Bowl commercial ... Oftentimes when commercials try to sell an idea rather than their product, it falls flat. But this 2015 commercial with Paralympics medalist Amy ...

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be hyped or as an au courant theme in commercials for unrelated products.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Among the star-studded Super Bowl ads that viewers saw during Sunday’s game was an awkward 30-second spot, filmed vertically on an iPhone, in which the rapper Ye talks about his new teeth and ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...