For most South Africans, the green Sunlight laundry bar is truly iconic. Even without its signature bright yellow wrapping, and soapy aroma it’s instantly recognisable. That said, it’s also a product ...
The key objective of the campaign was to get the urban youth (16-24 year olds, LSM B/C) to re-engage and re-evaluate the Sunlight Green Bar, a product they'd grown up with and known for very ...
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