Spend on Asian video content is predicted to fall 2% to $15.8B in 2025, but longer-term growth is expected as streaming takes over from pay-TV as the dominant local medium, per a Media Partners Asia ...

Streaming platforms will overtake traditional pay-TV as the largest source of content investment in Asia-Pacific in 2025, marking a historic first for the region’s video industry, according to Media ...

Video content investment across seven major Asian markets, India, Indonesia, South Korea, the Philippines, Thailand, Malaysia, and Vietnam, reached US$16.1 billion in 2024, with streaming platforms ...

The premium streaming market in Southeast Asia gained significant momentum in 2025, powered by a resurgence in account growth, expanded connected TV adoption and a landmark year for locally produced ...