Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

A recent e-mail from a reader: You wrote in Computerworld/Storage about building a storage strategy road map. The article illustrated the needs to develop a storage strategy road map but did not ...

The past two years were as disruptive as they get for both society and business. So how do you plan for the next year when the past two were so uncertain? Success today requires hedging bets, keeping ...

The merits of strategy are not in form but in execution. Strategies remain incomplete until handed off and executed—often to people uninvolved in the planning process. These individuals are crucial ...

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...