IT’S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow ...

Shoppers are only just discovering the clever psychological reason supermarkets use yellow for reduced-price stickers.

Many of us are struggling to keep down the costs of our weekly shop in the cost of living crisis. But one savvy mum has ...

How to Use the 6-to-1 Grocery Shopping Method to Save Time and Money The other downside of these stickers is that, in large part, they are neither compostable nor biodegradable, meaning they won ...

Donna West, 57, a grandmother of seven from Middlesbrough, started yellow sticker shopping by accident - then became hooked on the bargains. She’s found everything from beef reduced from £23.50 ...

And it's a secret anyone can copy - yellow sticker shopping. Anna Lykova, 42, says getting to know which shops reduce products at what time is key to grabbing the best bargains on offer.

Discover the top sticker makers to spark creativity in kids, with options for custom designs and fun activities. The Standard's journalism is supported by our readers. When you purchase through ...

In fact, the two leading groups on Facebook - Yellow Sticker Society and Yellow Sticker Shopping Tips, tricks and hauls - have almost 500,000 members each. And with Tesco recently announcing their ...