Curry Brand has its newest shoe locked, loaded and ready to go just in time for the basketball madness that is March.

Stephen Curry doesn’t need any help to promote his brand, but it must be great for the Golden State Warriors’ point guard when one of the biggest Hollywood stars does it anyway. Adam Sandler’s appearance at the Oscars last night created a frenzy amongst fans for Curry’s iconic shoes.

On the opposite end of the fashion spectrum from the tuxes and gowns typically worn by the actors at the Academy Awards, comedian Adam Sandler made a huge statement at the Oscars last night in a scripted bit by wearing a sporty ensemble that included a pair of Under Armour Currys.