TikTok is letting go of some workers in its e-commerce division, one of several rounds of job cuts in 2025.

ORME has pivoted toward beauty. Courtesy of ORME. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its primary category ...

TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream. Business Insider Subscribe Newsletters ...

TikTok Shop, launched in September 2023, was on track to generate over $8 billion in U.S. sales this year, making it the fastest-growing sales channel in the country. But the platform faces a ...

Utah’s Department of Commerce’s Division of Consumer Protection is investigating whether the business practices by Tik Tok violated any consumer protection laws in its effort to hold social ...

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected — namely, to convince people that it has a future in the U.S..

TikTok and YouTube’s social commerce is quickly becoming the preferred shopping method, especially among younger users. This shift presents both challenges and opportunities for brands.

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The ...