Diageo GB is to launch a premium packaged spirit (PPS), called Smirnoff Black Ice, aimed at men. The launch later this month is backed by an &£11m marketing spend, and is the first brand extension ...

which include Smirnoff Ice and Smirnoff Black Ice. However, this represents just 3% of DEO’s total equivalent unit volume. Furthermore, icing seems to have relevance only in North America ...

Diageo Great Britain (DGB) is looking to build on its hugely successful Smirnoff Ice brand with the introduction of a new variant, Smirnoff Black Ice. No relation to the premium Smirnoff Black vodka ...

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Green Apple joins Smirnoff Ice Black and Ice Red and is, according to Marsha Lumley, Smirnoff brand manager, a perfect complement. “Jamaicans love Smirnoff and the brand is always looking for ...

Smirnoff Ice Nigeria has wrapped up its Chill & Win Big campaign with a trip to Zanzibar, where lucky winners chilled in style with Afrobeats superstar Omah Lay. The unforgettable getaway marked ...

Diageo Great Britain is putting a hefty 11 million behind its newest Premium Packaged Spirit (PPS), Smirnoff Black Ice' - a companion to Smirnoff Ice, the UK's biggest-selling PPS. Diageo claims that ...