News

Smith Optics has been one of the go-tos for race-oriented sunglasses in the road, mountain and ’cross scenes. This year at Sea Otter, it showcased some new colors for their classic high-end Pivlock V2 ...
Smith Optics Overtake Helmet Stats: MSRP $250, $310 with MIPS; Weight: 250g (Actual 288g for our size Large test model) Available to retail in late Fall 2014; More info: smithoptics.com; Smith Optics ...
Smith Optics of Sun Valley, Idaho, is to expand into the bicycle helmet market. The Smith bicycle helmets feature integration with Smith sunglasses and goggles. Smith Optics claims the ‘Aerocore’ ...
Sours and his company Smith Optics are trying to change that. As the helmet category manager there, Sours was one of the driving forces behind a new lid called the Forefront: a stunning-looking ...
Having previewed the Smith Optics catalogue to dealers at January’s Core Bike trade show, Saddleback has today confirmed an exclusive distribution deal has been signed and stock is now available. The ...