Advertisement As The Athletic revealed in mid-June, there was an expectation the Championship club’s famous ‘smiley’ badge, a stylised version of their L.U. initials, would be used on the ...

The badge in question is the iconic ‘smiley’ crest which first featured on kits during the 1970s and this new kit, based on an original late-1970s design, has been met by near-universal praise ...

Inspired by Leed's famous 1974 shirt, the 24/25 yellow-away jersey prominently displays the iconic smiley badge used at the time. Aaron Duckmanton, Leeds' head of digital, marketing and retail ...