Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

The iconic Hermès handbag comes at a high price-point if you can even get your hands on one. What happens if you can pick up something similar at Walmart?

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

The rise in dupe culture has infiltrated the luxury market, with counterfeits getting more sophisticated in recent years.

The authentic version can cost anywhere between $10,000 to $2 million, depending on the bag’s material, color, and rarity. Meanwhile, the Walmart “dupe,” aptly dubbed the “Wirkin,” has a much more accessible price tag of around $80.