Skiing in a pair of well-fitting boots in bottomless pow is snow-sports nirvana. And ill-fitting boots? Well, that’s undisputedly the opposite—painful and unresponsive—regardless of conditions. Making ...

At one of its 24 shops around the world—from Aspen, Colo., and Santa Monica, Calif., to Verbier, Switzerland, and Oslo, Norway—Surefoot first takes computer-generated scans of the skier’s feet to ...

I’ll admit, I was a skeptic. Even though Surefoot was a brand I had been familiar with since my early days of skiing (I walked past the original New York City Surefoot shop every day on my way to ...

You went to a professional bootfitter, you chatted with them about your skiing goals, and you got your foot measured to find the right shell size. You did everything right and wound up purchasing the ...

Some people who buy ski boots can wear them without problems pretty much right out of the box. Everyone else needs a boot fitter. In the ski world, boot fitting has reached the status of high art.

Are you buying boots online with no access to a bootfitter? Here’s a step-by-step guide to fitting boots on your own. When the weather starts cooling down and skiers start thinking about gearing up ...

With as much precision as a Savile Row tailor making a bespoke suite, Surefoot creates ski boots that perfectly match the contours of the skier’s feet, ankles, shins, and calves. Recommended to Robb ...