This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...