Board brands experimenting with unique shapes and sizes is nothing new. Sometimes it works, other times it's debatable. But when we're talking about an iconic, respected brand like Black Label ...

Target's private label roots go way back. In 1995, it introduced Archer Farms to its merchandising mix — its first-ever owned food brand. Its initial offerings were the type of unfabulous ...

It's just rad. And let's not forget—Label is offering 15 different shapes and sizes with this board, and most of their planks are often offered the same way. He's always playing with shapes ...