Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form submissions Advertisers can now set up conversion tracking via a user-friendly ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...