Here comes the concept of “Brand Activism”. Brand Activism, according to Christian Sarkar, co-author of ‘Brand Activism’ (with Philip Kotler, consultant) & co-founder of Wicked 7 Project ...

2017 is set to be the year that brand activism comes of age. Christian Sarkar and Phil Kotler have broken down brand activism into its component parts with their usual elegant simplicity and in ...

In this conversation, Kotler and Sarkar discuss moral myopia to brands, why credibility of CEOs in India is at an all-time low, to climate change India's Global Influence: Driving change ...