Benelic will release two new lines of Sanrio keychains in gachapon machines. One features Y2K aesthetic and the other looks like Polaroids.

Takara Tomy will release seven Tomica Tunes Sanrio figures which depict nervous-looking mascots in personalized cars.

Sanrio Puroland, also known as Hello Kitty Land, is one of Japan’s most famous theme parks. Nestled in the bustling region of ...

Sanrio's latest venture with Hello Kitty and her lovable friends is the first wave in a new line of adorable cars from Takara ...