Soon after Salt Life was founded in Jacksonville, Fla., in 2003, its logo started to appear on bumper stickers and T-shirts. Now, ... Car decals remain a Salt Life staple. Starting at $8, ...

Salt Life managers talked to the guys who make the Pepper Death stickers a while back and told them they were amused. "They thought we were mad at them," Thompson said. "But we so were not mad.

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

Have you happened to notice the increasingly prolific Salt Life stickers on the back of cars and SUVs? If not, we're wondering where the heck you have been. They're everywhere.Now the ubiquitous Salt ...

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.