Soon after Salt Life was founded in Jacksonville, Fla., in 2003, its logo started to appear on bumper stickers and T-shirts. Now, ... Car decals remain a Salt Life staple. Starting at $8, ...

Salt Life managers talked to the guys who make the Pepper Death stickers a while back and told them they were amused. "They thought we were mad at them," Thompson said. "But we so were not mad.

After years of clinging to the back window of Dakota Stribling's tricked-out 2008 Ford Explorer, a Salt Life sticker is poised to see an actual body of salt water for the first time in it's 4 ...

You know those Salt Life stickers you see everywhere? The idea for them, and the multimillion-dollar company apparel company they created came from Jacksonville. Salt Life, the company, began in the ...