Sabah Tourism Board (STB) has unveiled its new branding ... The rebranding process began internally when STB asked employees to create a logo that can best represent the state.

KOTA KINABALU: Sabah is showing signs of a strong comeback in terms of tourist arrivals after the pandemic with the state recording a hotel occupancy rate average of over 50% for the past six ...

Standing (L-R): Ahmad Al Farouk Ahmad Kamal, Deputy Group CEO (Corporate) of AirAsia Aviation Group; Datuk Christina Liew, Minister of Tourism, Culture and Environment Sabah; Datuk Joniston ...

KOTA KINABALU: Three rural tourism operators in Sabah have been awarded the prestigious 2023-2025 Asean Tourism Standard Award in Yogyakarta, Indonesia. Padas Farmstay and Mari-Mari Cultural ...