3 luxury watch brands gaining ground on the pre-owned market — that aren't a Rolex

Three Swiss watchmakers gained market share in 2025 as luxury watch market dynamics evolved, per a new Chrono24 report.

Rolex seller Watches of Switzerland lifts sales view on strong demand

The U.K.-based group said demand for its core luxury brands remained strong and continued to outstrip supply in both its home ...
RACER

Why is the Rolex 24 the win everyone wants? It’s all about the watch

The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

Rolex Resale Prices Are Falling. Here Are the 3 Best Watches to Buy Now, Including a Classic Explorer

Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...
Yahoo

In a digital age, old-fashioned watchmaking schools, including a new one from Rolex, are in demand

Add Yahoo as a preferred source to see more of our stories on Google. Spencer Torok, 25, a watchmaker at J.N. Shapiro Watches in Torrance, recently graduated from Rolex's Lititz Watch Technicum.

Diamond Banc Expands Rolex Consignment Services to Meet Growing Demand

WINDERMERE, FL - January 15, 2026 - PRESSADVANTAGE - Diamond Banc has announced the expansion of its Rolex consignment ...
Fratello Watches

The Rolex 24 At Daytona Endurance Race Returns Today — With Rolex Daytonas Awaiting The Winners

The Rolex 24 At Daytona is back! ✓ 24 hours of racing madness at the Daytona International Speadway ✓ With Rolex watches for ...
AOL

In a digital age, old-fashioned watchmaking schools, including a new one from Rolex, are in demand

Ever since watches began bringing order to the ephemeral passage of time, they also started doing something else: breaking. Own one long enough and something will probably go wrong. It'll run slow. Or ...