Citing the "unmatched inspiration" that he delivers to his fans the world over, Nike honors Roger Federer with a new TV commercial aimed at the faithful. Witness "The Roger Effect" in full flight.

Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger ... "So the RF logo is with Nike at the moment, but it will come to me at some point," Federer said.

While fans had a desire to see the logo sparkling on the tennis courts, he finally made it possible with Ben Shelton and Iga Swiatek. Roger Federer ... that giants like Nike and Adidas ruled.