Instead, Roblox’s appeal and its influence in the Metaverse – a new kind of “human co-experience” its pushing that combines gaming, social media, and entertainment – is how committed it ...

Gamers can also unlock fun movie-themed rewards for their Roblox avatars. Some of the items include a bonsai tree head, a Victory Pizza Box backpack, and a Karate Kid: Legends popcorn bucket hat.

Roblox's first-ever economic and social impact report reveals figures that underscore its significance in the digital economy.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.